A study conducted by Kantar has released the most valuable brands in India. The brand report ranks the 75 most valuable brands in India. This year the total brand value of the top 75 brands in India fell by 6%. The total brand value in 2020 was $216 billion.
HDFC bank grabbed the top slot on the list with a brand value of $20.3 billion. HDFC bank has been the most valuable brand in India for the seventh successive year. The bank has been a safe bet for investors over the years and has provided great returns for them. HDFC is among India’s most trusted and reliable brands today.
LIC is the second most valuable brand in India. The government run Life Insurance Company is a trusted investment partner for life insurance. The brand value for LIC was pegged at $18.3 billion. The investment and insurance company is one of the oldest state owned entities for Indians.
TCS is the third most valuable brand and the most valuable technology company in India. TCS is a software services company owned and managed by the Tata group in India. TCS employs over 4,46,000 employees as of December 2019. It is the largest private sector employer in India. TCS has a brand value of $14.6 billion.
Airtel is on the fourth spot for the most valuable brands. The telecom & mobile operator has presence in 18 countries around the world and has a brand value of $13.9 billion. Airtel has started its Payment bank around 2018 and is competing with other technology companies for online financial services.
Asian Paints is the fifth company on this stellar list of brands. Asian Paints is a household name in India with the company engaging in manufacturing, distribution and selling of paints in India. The company has also extended its services to home decor, bath fitting and other related services. The paint maker is valued at $8 billion.
Kotak bank is sixth on this list with a brand value of $7.2 billion. Kotak bank is a privately held bank & the second largest private sector bank in India in terms of its market capitalisation. Kotak provides services for banking products, personal & corporate finance, wealth management, life insurance etc.
Jio is ranked seventh this year on the most valuable brands. The telecom and mobile operator owned by Reliance is already in news this year for raising $20 billion from various investors including Facebook & Google. Reliance Jio offers high speed internet access across India. The company has been expanding its fibre services aggressively throughout India. The recent fundraising and partnerships with global tech giants will strengthen the positioning of Jio further among the most valuable brands.
The Walmart owned Flipkart is the eight most valuable brand in India. The ecommerce company was founded in India around 2007 before it was sold to Walmart in 2018. Flipkart was valued at $20 billion when Walmart bought an 81% stake in the company. Flipkart is valued at $6.5 billion this year by Kantar.
Paytm bagged the ninth most spot in the list. Paytm is a payments technology & financial services company. The brand was valued at $6.2 billion. SBI Bank is the tenth most valuable brand in India. SBI Bank was valued at $5.3 billion. SBI bank saw a decrease of 36% brand value this year compared to the previous year.
Indians have relied on technology companies to provide them the infrastructural support for work. Online retailers, telecom, software, technology & data services companies, continue to make progressive moves as they innovate their way out of the current pandemic situation. Paytm, the payments technology company surged by 50% in its brand value, Flipkart, the online retailer saw an increase of 40% brand value, Airtel rose by 36% & Reliance Jio saw an increase of 26% to its brand value from the previous year.
Digital transformation has been on top of the agenda for most brands that featured on this list. The companies are looking at ways to innovate, create agile businesses and leverage the technology to meet the growing consumer needs.
The study revealed that brands with a strong purpose drive growth, especially during the challenging times. The report by Kantar shows that customer expectations of brands to act with more responsibility has tripled in the past 10 years. Companies that strive to build better products & services for customers, environment and societies are cherished by people. These brands rise to the top and increase their value as a result.
