Visibility is one of the biggest challenges that businesses face today. It’s not easy to get noticed in the age of information overload. There is a saying that goes that aptly summarises it, ‘What is seen is sold.’ If your potential clients are unaware of the services or the products you are offering, how they will reach you?

Increasing visibility and creating brand awareness is not an easy task especially for young companies, due to the crowded marketplace. It is hard to differentiate yourself and standout. Your message needs to be spot on; consistent and tailored for your audience, else it will be perceived as marketing noise.

Data from Google shows that 87% of potential customers use mobile and other electronic devices to search for business information, before making any purchase. Hence having a strong digital presence can lead to increased visibility and business opportunities. As per Statista, the global m-commerce sales will surpass $693 billion by 2019.

As per Social Media today, 1 out of every five minutes is spent on social networking accounts. A digital and social media presence is indispensable for business visibility. Here we look at some of the awesome ways you can increase your business visibility:

1. Good Location:

A good location multiplies business opportunities and a bad one ruins them. Always choose the best possible location for your business, where your potential clients are coming frequently. If you are willing to open a fast food restaurant than, any place which is situated nearby schools or college will be the best option for your business setup.

Do not forget to apply a attractive name plate of your business with visible fonts, it will automatically grasp the attention of your audience, attract potential employees and will market your brand.

  2. Great Website

A stunning website with great designs is a basic requirement in the digital world. When visitors search your business, they should feel the wow factor.

Having a good website is a essential part for increasing the visibility at local as well as on global market. So make an attractive website which has the clear description of all your services or products with graphics or images. A clear NAP i.e. Name , Address and Phone number will make your website more search engine friendly.

3. Business Directories:

Register your business in Local Business Directories, having a business account on social business pages on digital platform likes – Google my business page, online trade directories, yelp, yellow pages etc. can help to increase your brand awareness. Trade service directories offer a simple way for people to find out more about you and contact your business.

Most of the business directories offer free listings, you could also opt for paid listings for premium services like web leads and full services details on these trade directories.

4. Print Media:

Print Media is one of the most traditional ways to gain visibility for your business, but it works. It can increase walk-ins for your business. You can make attractive hoardings, banners, brochures and pamphlets with attractive images and graphics to convey your message to
your targeted audience. The electronic copy of the marketing materials can also
be distributed via digital platforms and social media channels.

You may also print your company’s Logo on some household things like – pens, paper wait, calendars, diaries, etc. and distribute them to create goodwill with your prospective customers.

5. Blog & Digital Content:

An interactive blog with great indepth articles, Infographics and videos etc can serve as a great way for brands to establish themselves. It takes lot of effort to create quality content. But the blog can serve as a great means to advertise about your capabilities, strengths and knowledge in your industry.

Your blog can be built around your customers and address them. The interactive videos etc. can be shared on social media to create a buzz around your offerings. Blog is also one of the most effective ways to improve your SEO and search engine rankings.

6. Sponsorships, Events and Conferences:

Giving sponsorship to events where your targeted audience is expected to come is also a persuasive approach for brand visibility. Do not forget to put your company’s banner having a short description about your services with your clear address and contact details
when you attend events.

Small gifts and giveaways that bear your company’s signature and contact details can help your branding too.

7. Group Associations and Affiliations:

Your business visibility is directly affected by its network and reach. By joining communities, business groups and targeted groups, your business can get good exposure. For e.g. joining London Chamber of commerce can get you in touch with many business persons there. When you join a peer group of industry, you know the latest developments in your field and also connect with others who have similar interests.

Getting in touch with those who are already in your field & doing well can help you learn many business traits from them. You can also share, learn and grow from these cumulative experiences. Most businesses often have complementary products and services. A bigger network can bring you more opportunities.

8. Online to Offline Strategy:

According to Google, ‘near me’ mobile searches have grown over 500% in the last two years. It goes to show how important local optimisations can be for connecting with the local customers. Whether you’re a retailer, online store or an established business, you need a
way to connect the online and offline world for success in the digital world.

Conclusion:

The successful businesses are able to execute their strategies for creating visibility for their products and services and staying on top of the mind for their customers. Visibility is proportional to growth and profitability. The more people see you , more they will buy things from you. As a business, you need to remember that people are not interested in who you are, they are interested in what you can do for them.

“Your visibility is the result of your efforts and how consistent you are with posting and connecting with the people in your Network.”

Denise Wakeman